AdSense Auto Reload (Ad Refresh) with Google Ad Manager

AdSense Auto Reload (Ad Refresh) with Google Ad Manager

  August 28, 2025    PARTHASARATHI PANDA

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Complete Guide: AdSense Auto Reload (Ad Refresh) with Google Ad Manager

Many bloggers wonder why on some websites, AdSense ads seem to reload or change automatically. By default, AdSense does not allow auto-refresh. However, Google provides a legal way to refresh ads through Google Ad Manager (GAM). This guide explains everything from basics to full setup for Blogger.

🔎 Why Do Ads Refresh on Some Websites?

1. AdSense Auto Ads Optimization – Google sometimes replaces ads dynamically to improve performance (not a true reload).
2. Google Ad Manager (GAM) – Publishers using GAM can enable Ad Refresh legally with rules (30s+).
3. Lazy Loading / Infinite Scroll – New ads appear when content loads dynamically, which looks like refreshing.
4. ⚠️ Policy Violation – Some sites misuse JavaScript to reload ads (not allowed in AdSense, risky for account).

AdSense Auto Reload (Ad Refresh) with Google Ad Manager

🚫 What is Not Allowed in AdSense

• Using setInterval() or timers to reload ads.
• Refreshing ads before 30 seconds.
• Refreshing ads when not visible to the user.

Warning: Violating these rules can disable your AdSense account permanently.

✅ What is Allowed (via Google Ad Manager)

Ad Refresh is only allowed if you use Google Ad Manager. Once you link your AdSense with GAM, you can enable refresh under strict conditions:

• Time-based refresh → Every 30s, 60s, or 90s while ad is in view.
• Event-based refresh → Reload on user actions (tab switch, scroll to section, swipe).
• User-initiated refresh → Only if user clicks a refresh button.

⚡ Difference Between AdSense vs Ad Manager

Feature	AdSense	Google Ad Manager
Ad Refresh	❌ Not allowed	✅ Allowed (time/event/user based)
Control	Basic (copy-paste ad code)	Advanced (rules, targeting, refresh, reporting)
Best for	Beginners / small sites	Professional publishers

🛠 How to Enable Ad Refresh in Blogger (Step by Step)

1. Sign Up for Google Ad Manager → Visit Google Ad Manager and create an account using your AdSense email.
2. Check Eligibility → GAM signup will fail if your AdSense account isn’t ready. If it lets you complete, you are eligible.
3. Link AdSense with GAM → In GAM → Admin → Linked accounts → AdSense → Link.
4. Create Ad Unit → Go to Inventory → Ad units → New ad unit, choose name & size (e.g., 300x250).
5. Enable Ad Refresh → Open ad unit → Settings → Ad refresh → Select Time-based (≥30s) or Event-based.
6. Generate Ad Code → In GAM, generate the ad tag and copy it.
7. Place Code in Blogger → Blogger → Layout → Add a Gadget → HTML/JavaScript → Paste the GAM ad code.

✅ Who Can Use Ad Refresh?

• All AdSense publishers can apply for GAM (free).
• But refresh works only if you use GAM ad code, not plain AdSense code.

📝 Blogger Site Checklist for GAM Approval

Make sure your site is professional and policy-compliant:

• Domain & Design → Custom domain (like www.helpodia.in), responsive theme, no broken layouts.
• Content → At least 20–25 unique posts, 500+ words each, original or copyright-free images.
• Required Pages → About Us, Privacy Policy, Disclaimer, Contact Us.
• Navigation → Clear menu, categories/labels, search bar.
• AdSense Status → Already approved AdSense account in good standing.
• Traffic → Organic (Google, social, direct), not bots. Add Google Analytics/Search Console.
• Ad Placement → Balanced ads (above post, inside post, end of post).

📑 Sample Privacy Policy (For Blogger)

Privacy Policy for YOUR SITE NAME

https://www.freecomputertricks.in/p/privacy-policy_42.html, 
the privacy of our visitors is important to us. 

We use Google AdSense to serve ads. Google may use cookies to serve ads 
based on your visits to our site and other sites. 
You may opt out of personalized advertising by visiting Google Ads Settings.

📑 Sample Disclaimer Page

Disclaimer for HELPODIA.IN

All the information on this website - https://www.helpodia.in/p/disclaimer.html - 
is published in good faith and for general information purpose only. 

YOUR SITE NAME does not make any warranties about the completeness, 
reliability, and accuracy of this information. 
Any action you take upon the information you find on this website is 
strictly at your own risk. YOUR SITE NAME will not be liable 
for any losses and/or damages in connection with the use of our website.

By using our website, you hereby consent to our disclaimer.

🎯 Final Words

AdSense ads cannot auto-refresh by default. The only safe method is Google Ad Manager with official Ad Refresh rules. Follow the checklist, apply for GAM, link your AdSense, and you can enable 30s+ refresh or event-based reloads safely. This way, you increase revenue without risking your AdSense account.